While examining the industry the creators wanted the audience to gain a new understanding of fashion rather than the gated community it can be perceived as.“It is disturbing to see the fallout and not just the fallout psychologically for the designers, but also for the planet as fashion speeds up,” said Ettedgui. The series also highlights the pressures on designers to double the volume of collections and the impact of that growth on the planet.

“What we felt was the most interesting drama is there is this constant fight between commerce and creativity,” said Bonhôte.

The creators highlighted the gap between creativity “wizards” and business “emperors” within some of fashion’s largest fashion houses, demonstrating the power of tycoons François Pinault and Bernard Arnault.

This week on The BoF Podcast, BoF’s editor-at-large Tim Blanks speaks with Bonhôte and Ettedgui about understanding pressures of consumerism and what makes a fashion house business tick. “At the end of the day, we never said anything that hasn’t been said or which is not sort of present,” said Bonhôte. Ian Bonhôte and Peter Ettedgui highlight the tension between commerce and creativity, as well as the rivalries between luxury groups and their designers.

Background:Ī new fashion docuseries, “Kingdom of Dreams,” explores the luxury fashion industry’s formation in the 1990s to the 2000s, examining some of the industry’s most recognisable designers of that period - John Galliano, Alexander McQueen, Marc Jacobs and Tom Ford - as well as executives like Kering’s François Pinault and LVMH’s Bernard Arnault. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future.

A kingdom of dreams